Pharmacia engaged Catalyst to help them address some vital strategic design challenges relating to the redesign of the Pharmacia corporate site. Our Competitive Analysis activities examined sites developed by other pharmaceutical companies, as well as a set of non-pharmaceutical companies that were confronting similar challenges. Our reports documented the various solutions, evaluated the success or failure of each approach, and provided Pharmacia with specific recommendations for their own situation.

Services we Provided:
Competitive Analysis

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