Pronounciation: "KO-FAK-TRS"
Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business.
Once again, I’ve taken to the stage as a moderator for the OMMA Publish conference. This time to talk about Media Fragmentation and “microbrands” or “niche publishing.” This is a topic that is highly relevant to our practice – many of our clients struggling with exactly these issues. If you are interested in the viewing the video, you can check it out here
Enjoy!
Call us sentimental fools, but we can’t help being all excited about Valentine’s Day! It’s a day to reflect on how much our loved one(s) mean to us, and to express these feelings in the form of…well, three-dollar greeting cards and last minute candy from Duane Reade. It’s also a great time to check in on the online dating scene and see if technology has finally solved that annoying chemistry / compatibility issue. Not so much, as it turns out.
In our latest FREE Usability Study, we asked current members of eHarmony.com and Match.com to come in and share their experiences and perceptions of the two sites with us. We thought the results were pretty interesting and they say a lot about how far technology has NOT come in terms of its ability to facilitate deep human communication.
You can view the report below, or download it here. Enjoy!
We’re thrilled to congratulate our client AccuWeather on the launch of their new beta site. Also, on the positive comments by the folks over at Techcrunch (”streamlined” is exactly the word we would use 
. Stay tuned for the “full” relaunch soon — we look forward to any comments from the weather-checking public.
Janine and I co-wrote an article for Smashing Magazine, in which we uncovered and analyzed the deceptively difficult process of buying bedsheets on three popular ecommerce sites. It just might send you walking over to your local department store in real life – out of exasperation! On real feet! Enjoy the article here.
Hey! Congratulations to our good friends (and clients) at AccuWeather on their coverage on Nightline (video here). Couldn’t have happened to a nicer bunch of people. AW really cares about the work they do and the quality of the product they produce in the various channels they serve. It’s not that often that you find a business that is as invested in “accuracy” as AccuWeather and we are proud to be working with them.