Case Study: Kaava Corporation

Crafting a New Business Model
Kaava Corporation, formerly BBI Systems, decided to evolve its business model from one focused on managing online communities for major corporations like AOL, to one devoted to providing business insights based on what people in online communities say about companies, brands, goods and services. As a result of this decision, BBI needed an entirely new business identity, name, logo, brand and corporate b2b site (architecture, visual design and content). In addition to the conventional challenges associated with such a transition, BBI also faced obstacles associated with the fact that its new market is still in the early stages of development, but is quite crowded.

Services Provided

User Interface Design, Visual Design, Competitive Analysis, Information Architecture, Identity Design

Methodology/Solution
Catalyst first analyzed the proposed new business model extensively from an interactive and marketing perspective: what was the essential selling proposition; what were the deliverables; what credibility and resources did BBI have to claim it could offer a new set of services; and how did all this relate to a web presence? We employed a proprietary "Design Identity Brief" process to isolate and prioritize the defining factors across this set of issues. The D.I.B. then guided creation of the new site concept and name. Logo development followed, in tandem with information architecture, copywriting (including case studies) and UI design for the site. The final phase of the engagement was working with our graphic production partners Red Ant on a unique, and uniquely simple, all-flash site - which enhances navigation through a complex technology while looking very different from most competitors.

Benefits
A streamlined "brochure-ware" public site with a distinctive visual identity that will support a launch in the still-developing market for non-traditional online research services.

Testimonial
"Catalyst worked closely with Kaava on nearly every aspect of our public presentation and how those aspects connected with our new business model. They were able to devise an ambitious framework for totally overhauling our identity, while still remaining true to the core capabilities that were carrying over from the previous incarnation of the company. This holistic view allowed us maintain a consistent thread between activities as diverse as naming the company and coding an all flash website. The results are both distinctive and functional." - Josh Sinel, CEO, Kaava Corporation

NEXT STEPS

• See more on the Clients we've worked with
• Learn more about the Services we offer
• Contact Catalyst to discuss your project or needs