User Interface Design

Few companies can match Catalyst's recent User Interface Design experience, including an extremely diverse array of design specialties, such as:

  • Highly complex enterprise applications
  • Ad-supported Consumer Portals
  • Social Networking / Community
  • Content / Media Sites

User interface design is about making sure that people can easily accomplish desired tasks while on websites or using applications. Is navigation intuitive? Is content accessible? Does a shopping or bill paying process actually work? Traditionally, interface design focuses almost exclusively on this kind of functionality. And, while classic design is a Catalyst hallmark, over the years we've broadened our capabilities to encompass customers' expectations, desires, and/or experience with competing products.

A User Interface Design engagement with Catalyst can include many possible steps, including:

Discovery and Requirements Gathering - We rapidly gather information and metrics relating to people using an interface and also to the operational and brand goals of that interface.

Audience Profiling - We drill down into end-user behavior, constructing scenarios that describe how people interact with a system, and even building personas that detail "who" a given user is based on their needs and behavior (rather than just demographics). Personae may have names and qualities - or they may just be general "types" (e.g. "topic diver") - and are constructed to help clients link business goals with user priorities.

Conceptual User Interface Design - As an initial step in our design process, we will explore multiple high-level conceptual designs for the site or application – i.e. different frameworks for the homepage and overall site navigation, orientation, and page layout. 

Detailed Design - Once we have finalized our design at the conceptual level, we proceed to a detailed design phase in which all the specific site functions and pages will be designed. Clients receive paper- or screen-based wireframes that de-emphasize graphic design (branded colors, illustrations, images) in favor of layout and functionality. The purpose of a wireframe is to display all a page's elements (links, advertising inventory, text, images) and make it clear how they fit and work together.

User Interface Specification - The ultimate User Interface Design deliverable, the User Interface Specification is an "instruction manual" that explains how to use the wireframes and requirements to actually render a given interface. No detail is left out, such that a development team could actually take over the job from this point and create both a usable and a beautiful site. Catalyst itself, of course, can complete the process of visual design and site development too (for more on this capability, see Visual Design).




Relevant Clients

We have delivered User-Interface Design services to the following clients:

See Complete Client List


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