Know Your Audience

This amusing screen shot from our eagle-eyed Usability Analyst David Chang… Beyond the giggle value, this demonstrates the canny strategy of targeting pay-per-click promotions via keywords that, while unrelated to the product or service you are advertising, are very relevant to your target audience. Screenshot here.

Vote for Me!

According to Dee Margo’s MySpace profile, he’s married and interested in networking and making friends. He has 40 users signed up as “friends�? including Jesus Christ, Admiral CrackMunky and Forever a Bad Ass. Dee is not a high school student, college student, a 20-something, 30-something or even a 40-something. He’s a 54 year old politician from El Paso running for a seat in the Texas State Senate and he’s using MySpace to reach out to a new, younger audience of voters.

What a Character!

Tony the Tiger. The Pillsbury Doughboy. Sonny for Coco Puffs. Trix the Rabbit. I might not remember what I did for Halloween last year, but I will always remember these product characters because they are imbedded into my subconscious. Is this just a coincidence? Am I a product of too much TV watching? Perhaps. But, it could also be that these characters were created in such a genius was as to stick in our minds – in a positive way. Who doesn’t like the Pillsbury Doughboy?

Save Me from Our Prisoner

Where did they find this guy? Kieren Vogel, a self-confessed loser who, at 35, still lives with his parents, has never earned more than $10,000 a year as a pet shop employee and has a screwed up dating life, has agreed to have his life video-taped 24/7 for six months and broadcast over the Internet on a site called

Hair Today, Gone Tomorrow

Shaveeverywhere is risque (and risky), but also downright amusing.